September 27th, 2013
“Asda challenged us to come up with a truly innovative packed product,”said Greg Choulerton, Sales and Marketing Director at Faccenda.
“’Simply Roast in the Bag’ does exactly what it says – giving consumers a whole chicken that can be put straight in the oven and cooked into a delicious, succulent and tasty meal – no mess, no waste and perfect for family dining.”Faccenda Managing Director Andy Dawkins, commenting on the launch, highlighted the benefits of joint working:
“A cross functional project team worked together with Asda as well as our machine, film and ingredient suppliers.” “The outcome is a truly innovative product that is not only good value, but means consumers don’t have to handle the product before cooking – encouraging safe food practices in the kitchen.”Asda is supporting the launch of the new product range with a ‘Love Your Leftovers’ campaign, promoting great recipe ideas to help families make the traditional whole-bird roast go further and offer even better value.
– Ends –For more information please contact: Aimee Bateas or Chris Woods, Hanover communications on 020 7400 4480 firstname.lastname@example.org
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